Nike knows a thing or two about striking while the iron is hot. So, it makes perfect sense that the company debuted a brand-new LeBron James commercial on the eve of the superstar’s eighth consecutive appearance in the NBA Finals.The new commercial, titled “The Tattoo,” traces the origin story of his famous “CHOSEN 1” tattoo. In it, a younger James is shown presenting a Las Vegas tattoo shop artist a piece of paper back in 2002.“You sure this is what you want?” the tattoo artist asks. James replies, “Yes sir.” The artist remarks, “If you say so.”“After the artist walks away for a moment, the camera pans to a smirking James and then shows the piece of paper with ‘CHOSEN 1’ on it,” via Cleveland.com. “Of course, that’s not only the giant tattoo James has across his upper back, but it’s also the phrase used on the cover of the Sports Illustrated cover story about the high school prodigy back in 2002.”“I was worried, that we were going to ruin the kid’s life by putting him on the cover,” Grant Wahl, who wrote the
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